What started as a hobby and incorporating her DIY handmade beauty care with essential oils, has turned into a small business.
Deserve’s founder began making her own lip balms when she couldn’t find a suitable one for her extremely chapped lips. It was so severe that it bled! Furthermore, her daughters are big fans of lip balms. One of them doesn’t like store bought ones and the other always misplaced hers! So, the attempt to make lip balms seems like a good idea.
Her experiment started in early 2018. Her daughters are her biggest critics with their brutal comments. However, she didn’t give up.
Being in the financial investment field for almost three decades, she spent her free time in the evening trying to come up with her own formula. It wasn’t until toward the late 2018, that she finally found the formula that improved her lips condition and approved by her daughters.
By then, she has already formulated tinted lip balms. It’s a combination of a lip balm and a lipstick, which is just what she needs. That was when she started marketing her lip balms with the encouragement from her family and relatives.
Realising that many people are facing the same problem, she wanted more people to benefit from using her lip balms as she did. The brand was named Deserve with the caption in her mind – because you deserve it!
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