Cendana is established in the late 60’s by founder Dr (Hc.) Syamsiah Bakar. In 1960, she started her beauty salon named ‘GRACE’ in Jakarta with the initial zero knowledge of cosmetology. Therefore, she decided to pursue her studies and focuses more on cosmetic industries since then.
In the 70’s, she managed to assimilate her knowledge at high-end cosmetic with a traditional touch, such as herbs and jamu, passed down from generations from her ancestors who were deeply rooted with the Javanese culture of using herbs and jamu in their daily lives.
She believes that here isn’t any chemical cosmetic that have zero side effects, thus she chose to embark om using all natural ingredients that are harmless to all skin types.
She has since passed down her knowledge and business to her granddaughter, Natasha Jasmine Edwina. Natasha uphold the same value and brand DNA that her grandmother had started. She will continue her grandmother’s legacy and believes in beauty products make with natural ingredients with zero chemical added.